Clinical trial software platforms are becoming increasingly important within the clinical trials landscape. The benefits that a clinical trial software platform can bring to a research firm or clinical trials …
How to Improve Brand Image Through a Strategic Brand Identity Plan
Learning how to improve your brand image, or how to improve a brand’s image, is very important to a business. A good reputation can be a great thing when it …
Public Relations Expert
Description The public relations expert is responsible for managing and controlling the communication flows between the company for which he works and the external environment in which the company operates. …
PR to Prevent Corporate Crises
Communication and Public relations for Corporate Crisis Management The public relations team plays a key role in carrying out a crisis management program. When a crisis, large or small, hits …
The 7 benefits of Digital PR
Digital PR Strategies Still too often, PR are seen as distinct and separate from marketing activities but, as you can see, PR can make the difference in an integrated marketing …