The Benefits of a Public Relations Campaign
When it comes to brand recognition, PR is a crucial marketing strategy that can boost your business’s reputation. It can also improve your company’s performance in the short term and …
PR and Artificial Intelligence
Artificial Intelligence and Public Relations Is it reasonable to think that even a complex professional activity with a high added value such as Public Relations can benefit from AI? Perhaps …
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Public Relations
PR What are They? Why Public Relations are Important for Companies The word PR identifies all those activities implemented by organizations to manage and develop relational links with the reference …
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Marketing and PR
Marketing and public relations were once viewed as two distinct concepts. The goal of marketing was to promote the products or services, while public relations dealt with the promotion and image of the brand. In the past, the marketing department and the public relations department worked separately with many brands that did not consider public relations as part of the Marketing Mix.
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How PR Professionals Do IT
Short Guide For Accident Claims Lawyers Benefits
If you’re looking for the best way to deal with insurance companies, get the medical care you require and obtain settlement for your damages, it’s crucial that you contact an …
Conference Tools to Help Make Your Event a Success
Whether you are a professional event planner, or you just have a small conference, there are conference tools to help make your event a success. From creating a website, to …
12 Most Important Health Tests for Men
Men’s health tests should be a priority as it helps in the early detection of any risk of facing any disease further on. It would help if you visited the …
5 Email Marketing Automation Tools For Marketers
Marketing automation is for everyone. Small businesses of all sizes may gain from a marketing automation software system, and marketing firms in particular see great value in integrating an automated …
Day 2 Lateral Flow Testing Is Crucial For UK Travellers
Travelers planning a trip to the United Kingdom will be able to take advantage of a new COVID-19 testing procedure that will go into effect this week. Users will appreciate …
What Are Public Relations?
Public relations experts, also known as communication experts or media specialists, are usually hired by businesses or corporations to keep a positive public image in the media, address any issues …
Marketing A Clinical Trial Software Platform
Clinical trial software platforms are becoming increasingly important within the clinical trials landscape. The benefits that a clinical trial software platform can bring to a research firm or clinical trials …
How to Improve Brand Image Through a Strategic Brand Identity Plan
Learning how to improve your brand image, or how to improve a brand’s image, is very important to a business. A good reputation can be a great thing when it …
Public Relations Expert
Description The public relations expert is responsible for managing and controlling the communication flows between the company for which he works and the external environment in which the company operates. …
PR to Prevent Corporate Crises
Communication and Public relations for Corporate Crisis Management The public relations team plays a key role in carrying out a crisis management program. When a crisis, large or small, hits …
The 7 benefits of Digital PR
Digital PR Strategies Still too often, PR are seen as distinct and separate from marketing activities but, as you can see, PR can make the difference in an integrated marketing …