Strategic Planning
In-house marketing teams tend to be much more structured than agency work. They have a set budget to adhere to and are responsible for the marketing of one company. While this can be a positive for some people, it can also be a disadvantage as it restricts creative freedom. It can also be difficult to stay across cutting-edge technologies and trends when you are only working with one brand.
Budgeting
Building an internal marketing team makes sense in many situations. The in-house team fully immerses themselves in your brand and understands your values, tone and culture on a more emotional level than an outside agency could. This can lead to a stronger connection between your brand and consumer.
Having an in-house marketing team can also mean less risk. Unlike agencies, who are contracted for specific periods of time, in-house teams can be redirected as needed and shift responsibilities within the department.
Time Management
Having a clear understanding of what you want to achieve with the 24 hours in your day is key to being a great time manager. Zero in on the big goal and then break it down into smaller steps – this will help you manage your time effectively.
Marketing agencies tend to work with multiple clients across a variety of industries. This can make it difficult to keep up with the latest trends and best practices. On the other hand, working in-house will allow you to focus on one industry and become a specialist.
Communication
In-house marketing teams can communicate efficiently and effectively, avoiding any glitches or misunderstandings that might be caused by an agency. This saves time and energy for your company, as well as minimizing the frustration of having to resolve internal bottlenecks.
In addition, building an in-house team allows your company to maintain its data security and privacy. Unlike agencies, which often handle multiple clients, your in-house team will work exclusively for you and will have access to the data only for your purposes.